Dr. Oetker The Good Baker brand profile in the UK 2022
When it comes to frozen pizza eaters, brand awareness of Dr. Oetker The Good Baker is at 61% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dr. Oetker The Good Baker in the UK?
In total, 13% of UK frozen pizza eaters say they like Dr. Oetker The Good Baker. However, in actuality, among the 61% of UK respondents who know Dr. Oetker The Good Baker, 21% of people like the brand.
What is the usage share of Dr. Oetker The Good Baker in the UK?
All in all, 10% of frozen pizza eaters in the UK use Dr. Oetker The Good Baker. That means, of the 61% who know the brand, 16% use them.
How loyal are the customers of Dr. Oetker The Good Baker?
Around 7% of frozen pizza eaters in the UK say they are likely to use Dr. Oetker The Good Baker again. Set in relation to the 10% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around Dr. Oetker The Good Baker in the UK?
In October 2022, about 6% of UK frozen pizza eaters had heard about Dr. Oetker The Good Baker in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Dr. Oetker The Good Baker in the UK.
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