Toblerone brand profile in the UK 2022
How high is the brand awareness of Toblerone in the UK?
When it comes to chocolate eaters, brand awareness of Toblerone is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Toblerone in the UK?
In total, 48% of UK chocolate eaters say they like Toblerone. However, in actuality, among the 95% of UK respondents who know Toblerone, 51% of people like the brand.
What is the usage share of Toblerone in the UK?
All in all, 33% of chocolate eaters in the UK use Toblerone. That means, of the 95% who know the brand, 35% use them.
How loyal are the customers of Toblerone?
Around 30% of chocolate eaters in the UK say they are likely to use Toblerone again. Set in relation to the 33% usage share of the brand, this means that 91% of their customers show loyalty to the brand.
What's the buzz around Toblerone in the UK?
In October 2022, about 10% of UK chocolate eaters had heard about Toblerone in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Toblerone in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to chocolate eaters, brand awareness of Toblerone is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Toblerone in the UK?
In total, 48% of UK chocolate eaters say they like Toblerone. However, in actuality, among the 95% of UK respondents who know Toblerone, 51% of people like the brand.
What is the usage share of Toblerone in the UK?
All in all, 33% of chocolate eaters in the UK use Toblerone. That means, of the 95% who know the brand, 35% use them.
How loyal are the customers of Toblerone?
Around 30% of chocolate eaters in the UK say they are likely to use Toblerone again. Set in relation to the 33% usage share of the brand, this means that 91% of their customers show loyalty to the brand.
What's the buzz around Toblerone in the UK?
In October 2022, about 10% of UK chocolate eaters had heard about Toblerone in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Toblerone in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
