Galaxy brand profile in the UK 2022
How high is the brand awareness of Galaxy in the UK?
When it comes to chocolate eaters, brand awareness of Galaxy is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Galaxy in the UK?
In total, 70% of UK chocolate eaters say they like Galaxy. However, in actuality, among the 96% of UK respondents who know Galaxy, 73% of people like the brand.
What is the usage share of Galaxy in the UK?
All in all, 64% of chocolate eaters in the UK use Galaxy. That means, of the 96% who know the brand, 67% use them.
How loyal are the customers of Galaxy?
Around 57% of chocolate eaters in the UK say they are likely to use Galaxy again. Set in relation to the 64% usage share of the brand, this means that 89% of their customers show loyalty to the brand.
What's the buzz around Galaxy in the UK?
In October 2022, about 26% of UK chocolate eaters had heard about Galaxy in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Galaxy in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to chocolate eaters, brand awareness of Galaxy is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Galaxy in the UK?
In total, 70% of UK chocolate eaters say they like Galaxy. However, in actuality, among the 96% of UK respondents who know Galaxy, 73% of people like the brand.
What is the usage share of Galaxy in the UK?
All in all, 64% of chocolate eaters in the UK use Galaxy. That means, of the 96% who know the brand, 67% use them.
How loyal are the customers of Galaxy?
Around 57% of chocolate eaters in the UK say they are likely to use Galaxy again. Set in relation to the 64% usage share of the brand, this means that 89% of their customers show loyalty to the brand.
What's the buzz around Galaxy in the UK?
In October 2022, about 26% of UK chocolate eaters had heard about Galaxy in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Galaxy in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
