White Rabbit brand profile in the UK 2022
When it comes to frozen pizza eaters, brand awareness of White Rabbit is at 20% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is White Rabbit in the UK?
In total, 3% of UK frozen pizza eaters say they like White Rabbit. However, in actuality, among the 20% of UK respondents who know White Rabbit, 15% of people like the brand.
What is the usage share of White Rabbit in the UK?
All in all, 3% of frozen pizza eaters in the UK use White Rabbit. That means, of the 20% who know the brand, 15% use them.
How loyal are the customers of White Rabbit?
Around 2% of frozen pizza eaters in the UK say they are likely to use White Rabbit again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around White Rabbit in the UK?
In October 2022, about 2% of UK frozen pizza eaters had heard about White Rabbit in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around White Rabbit in the UK.
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