How high is the brand awareness of Kinder in the UK? When it comes to chocolate eaters, brand awareness of Kinder is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kinder in the UK? In total, 46% of UK chocolate eaters say they like Kinder. However, in actuality, among the 95% of UK respondents who know Kinder, 48% of people like the brand.
What is the usage share of Kinder in the UK? All in all, 40% of chocolate eaters in the UK use Kinder. That means, of the 95% who know the brand, 42% use them.
How loyal are the customers of Kinder? Around 34% of chocolate eaters in the UK say they are likely to use Kinder again. Set in relation to the 40% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Kinder in the UK? In October 2022, about 22% of UK chocolate eaters had heard about Kinder in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Kinder in the UK.
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Kinder brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to chocolate, which of the following brands do you like?
Brand usage: When it comes to chocolate, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to chocolate, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). Kinder brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1352676/kinder-chocolate-brand-profile-in-the-uk
Statista. "Kinder brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2022." Chart. December 13, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1352676/kinder-chocolate-brand-profile-in-the-uk
Statista. (2022). Kinder brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1352676/kinder-chocolate-brand-profile-in-the-uk
Statista. "Kinder Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Chocolate Eaters in The Uk in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352676/kinder-chocolate-brand-profile-in-the-uk
Statista, Kinder brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2022 Statista, https://www.statista.com/forecasts/1352676/kinder-chocolate-brand-profile-in-the-uk (last visited December 23, 2024)
Kinder brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352676/kinder-chocolate-brand-profile-in-the-uk