Milka brand profile in the UK 2022
How high is the brand awareness of Milka in the UK?
When it comes to chocolate eaters, brand awareness of Milka is at 84% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Milka in the UK?
In total, 33% of UK chocolate eaters say they like Milka. However, in actuality, among the 84% of UK respondents who know Milka, 39% of people like the brand.
What is the usage share of Milka in the UK?
All in all, 23% of chocolate eaters in the UK use Milka. That means, of the 84% who know the brand, 27% use them.
How loyal are the customers of Milka?
Around 19% of chocolate eaters in the UK say they are likely to use Milka again. Set in relation to the 23% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Milka in the UK?
In October 2022, about 6% of UK chocolate eaters had heard about Milka in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Milka in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to chocolate eaters, brand awareness of Milka is at 84% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Milka in the UK?
In total, 33% of UK chocolate eaters say they like Milka. However, in actuality, among the 84% of UK respondents who know Milka, 39% of people like the brand.
What is the usage share of Milka in the UK?
All in all, 23% of chocolate eaters in the UK use Milka. That means, of the 84% who know the brand, 27% use them.
How loyal are the customers of Milka?
Around 19% of chocolate eaters in the UK say they are likely to use Milka again. Set in relation to the 23% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around Milka in the UK?
In October 2022, about 6% of UK chocolate eaters had heard about Milka in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Milka in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
