Dr. Oetker Ristorante brand profile in the UK 2022
When it comes to frozen pizza eaters, brand awareness of Dr. Oetker Ristorante is at 77% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dr. Oetker Ristorante in the UK?
In total, 32% of UK frozen pizza eaters say they like Dr. Oetker Ristorante. However, in actuality, among the 77% of UK respondents who know Dr. Oetker Ristorante, 42% of people like the brand.
What is the usage share of Dr. Oetker Ristorante in the UK?
All in all, 29% of frozen pizza eaters in the UK use Dr. Oetker Ristorante. That means, of the 77% who know the brand, 38% use them.
How loyal are the customers of Dr. Oetker Ristorante?
Around 23% of frozen pizza eaters in the UK say they are likely to use Dr. Oetker Ristorante again. Set in relation to the 29% usage share of the brand, this means that 79% of their customers show loyalty to the brand.
What's the buzz around Dr. Oetker Ristorante in the UK?
In October 2022, about 15% of UK frozen pizza eaters had heard about Dr. Oetker Ristorante in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Dr. Oetker Ristorante in the UK.
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