How high is the brand awareness of Wispa in the UK? When it comes to chocolate eaters, brand awareness of Wispa is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wispa in the UK? In total, 52% of UK chocolate eaters say they like Wispa. However, in actuality, among the 92% of UK respondents who know Wispa, 57% of people like the brand.
What is the usage share of Wispa in the UK? All in all, 41% of chocolate eaters in the UK use Wispa. That means, of the 92% who know the brand, 45% use them.
How loyal are the customers of Wispa? Around 36% of chocolate eaters in the UK say they are likely to use Wispa again. Set in relation to the 41% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Wispa in the UK? In October 2022, about 6% of UK chocolate eaters had heard about Wispa in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Wispa in the UK.
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Wispa brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to chocolate, which of the following brands do you like?
Brand usage: When it comes to chocolate, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to chocolate, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). Wispa brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1352672/wispa-chocolate-brand-profile-in-the-uk
Statista. "Wispa brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2022." Chart. December 13, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1352672/wispa-chocolate-brand-profile-in-the-uk
Statista. (2022). Wispa brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1352672/wispa-chocolate-brand-profile-in-the-uk
Statista. "Wispa Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Chocolate Eaters in The Uk in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352672/wispa-chocolate-brand-profile-in-the-uk
Statista, Wispa brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2022 Statista, https://www.statista.com/forecasts/1352672/wispa-chocolate-brand-profile-in-the-uk (last visited August 25, 2024)
Wispa brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352672/wispa-chocolate-brand-profile-in-the-uk