Wispa brand profile in the UK 2022
How high is the brand awareness of Wispa in the UK?
When it comes to chocolate eaters, brand awareness of Wispa is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wispa in the UK?
In total, 52% of UK chocolate eaters say they like Wispa. However, in actuality, among the 92% of UK respondents who know Wispa, 57% of people like the brand.
What is the usage share of Wispa in the UK?
All in all, 41% of chocolate eaters in the UK use Wispa. That means, of the 92% who know the brand, 45% use them.
How loyal are the customers of Wispa?
Around 36% of chocolate eaters in the UK say they are likely to use Wispa again. Set in relation to the 41% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Wispa in the UK?
In October 2022, about 6% of UK chocolate eaters had heard about Wispa in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Wispa in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to chocolate eaters, brand awareness of Wispa is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wispa in the UK?
In total, 52% of UK chocolate eaters say they like Wispa. However, in actuality, among the 92% of UK respondents who know Wispa, 57% of people like the brand.
What is the usage share of Wispa in the UK?
All in all, 41% of chocolate eaters in the UK use Wispa. That means, of the 92% who know the brand, 45% use them.
How loyal are the customers of Wispa?
Around 36% of chocolate eaters in the UK say they are likely to use Wispa again. Set in relation to the 41% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Wispa in the UK?
In October 2022, about 6% of UK chocolate eaters had heard about Wispa in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Wispa in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
