Hearty Food brand profile in the UK 2022
When it comes to frozen pizza eaters, brand awareness of Hearty Food is at 58% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hearty Food in the UK?
In total, 9% of UK frozen pizza eaters say they like Hearty Food. However, in actuality, among the 58% of UK respondents who know Hearty Food, 16% of people like the brand.
What is the usage share of Hearty Food in the UK?
All in all, 10% of frozen pizza eaters in the UK use Hearty Food. That means, of the 58% who know the brand, 17% use them.
How loyal are the customers of Hearty Food?
Around 7% of frozen pizza eaters in the UK say they are likely to use Hearty Food again. Set in relation to the 10% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around Hearty Food in the UK?
In October 2022, about 5% of UK frozen pizza eaters had heard about Hearty Food in the media, on social media, or in advertising over the past three months. Of the 58% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Hearty Food in the UK.
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