Thorntons brand profile in the UK 2022
How high is the brand awareness of Thorntons in the UK?
When it comes to chocolate eaters, brand awareness of Thorntons is at 90% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Thorntons in the UK?
In total, 43% of UK chocolate eaters say they like Thorntons. However, in actuality, among the 90% of UK respondents who know Thorntons, 48% of people like the brand.
What is the usage share of Thorntons in the UK?
All in all, 25% of chocolate eaters in the UK use Thorntons. That means, of the 90% who know the brand, 28% use them.
How loyal are the customers of Thorntons?
Around 22% of chocolate eaters in the UK say they are likely to use Thorntons again. Set in relation to the 25% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Thorntons in the UK?
In October 2022, about 12% of UK chocolate eaters had heard about Thorntons in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Thorntons in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to chocolate eaters, brand awareness of Thorntons is at 90% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Thorntons in the UK?
In total, 43% of UK chocolate eaters say they like Thorntons. However, in actuality, among the 90% of UK respondents who know Thorntons, 48% of people like the brand.
What is the usage share of Thorntons in the UK?
All in all, 25% of chocolate eaters in the UK use Thorntons. That means, of the 90% who know the brand, 28% use them.
How loyal are the customers of Thorntons?
Around 22% of chocolate eaters in the UK say they are likely to use Thorntons again. Set in relation to the 25% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Thorntons in the UK?
In October 2022, about 12% of UK chocolate eaters had heard about Thorntons in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Thorntons in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
