Alpia brand profile in the UK 2022
How high is the brand awareness of Alpia in the UK?
When it comes to chocolate eaters, brand awareness of Alpia is at 28% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Alpia in the UK?
In total, 4% of UK chocolate eaters say they like Alpia. However, in actuality, among the 28% of UK respondents who know Alpia, 14% of people like the brand.
What is the usage share of Alpia in the UK?
All in all, 3% of chocolate eaters in the UK use Alpia. That means, of the 28% who know the brand, 11% use them.
How loyal are the customers of Alpia?
Around 1% of chocolate eaters in the UK say they are likely to use Alpia again. Set in relation to the 3% usage share of the brand, this means that 33% of their customers show loyalty to the brand.
What's the buzz around Alpia in the UK?
In October 2022, about 4% of UK chocolate eaters had heard about Alpia in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Alpia in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to chocolate eaters, brand awareness of Alpia is at 28% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Alpia in the UK?
In total, 4% of UK chocolate eaters say they like Alpia. However, in actuality, among the 28% of UK respondents who know Alpia, 14% of people like the brand.
What is the usage share of Alpia in the UK?
All in all, 3% of chocolate eaters in the UK use Alpia. That means, of the 28% who know the brand, 11% use them.
How loyal are the customers of Alpia?
Around 1% of chocolate eaters in the UK say they are likely to use Alpia again. Set in relation to the 3% usage share of the brand, this means that 33% of their customers show loyalty to the brand.
What's the buzz around Alpia in the UK?
In October 2022, about 4% of UK chocolate eaters had heard about Alpia in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Alpia in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
