Montezuma's brand profile in the UK 2022
How high is the brand awareness of Montezuma's in the UK?
When it comes to chocolate eaters, brand awareness of Montezuma's is at 26% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Montezuma's in the UK?
In total, 6% of UK chocolate eaters say they like Montezuma's. However, in actuality, among the 26% of UK respondents who know Montezuma's, 23% of people like the brand.
What is the usage share of Montezuma's in the UK?
All in all, 4% of chocolate eaters in the UK use Montezuma's. That means, of the 26% who know the brand, 15% use them.
How loyal are the customers of Montezuma's?
Around 2% of chocolate eaters in the UK say they are likely to use Montezuma's again. Set in relation to the 4% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Montezuma's in the UK?
In October 2022, about 2% of UK chocolate eaters had heard about Montezuma's in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Montezuma's in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to chocolate eaters, brand awareness of Montezuma's is at 26% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Montezuma's in the UK?
In total, 6% of UK chocolate eaters say they like Montezuma's. However, in actuality, among the 26% of UK respondents who know Montezuma's, 23% of people like the brand.
What is the usage share of Montezuma's in the UK?
All in all, 4% of chocolate eaters in the UK use Montezuma's. That means, of the 26% who know the brand, 15% use them.
How loyal are the customers of Montezuma's?
Around 2% of chocolate eaters in the UK say they are likely to use Montezuma's again. Set in relation to the 4% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Montezuma's in the UK?
In October 2022, about 2% of UK chocolate eaters had heard about Montezuma's in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Montezuma's in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
