essential Waitrose Oat brand profile in the UK 2022
How high is the brand awareness of essential Waitrose Oat in the UK?
When it comes to oat milk drinkers, brand awareness of essential Waitrose Oat is at 55% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is essential Waitrose Oat in the UK?
In total, 12% of UK oat milk drinkers say they like essential Waitrose Oat. However, in actuality, among the 55% of UK respondents who know essential Waitrose Oat, 22% of people like the brand.
What is the usage share of essential Waitrose Oat in the UK?
All in all, 12% of oat milk drinkers in the UK use essential Waitrose Oat. That means, of the 55% who know the brand, 22% use them.
How loyal are the drinkers of essential Waitrose Oat?
Around 7% of oat milk drinkers in the UK say they are likely to use essential Waitrose Oat again. Set in relation to the 12% usage share of the brand, this means that 58% of their drinkers show loyalty to the brand.
What's the buzz around essential Waitrose Oat in the UK?
In October 2022, about 7% of UK oat milk drinkers had heard about essential Waitrose Oat in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around essential Waitrose Oat in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to oat milk drinkers, brand awareness of essential Waitrose Oat is at 55% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is essential Waitrose Oat in the UK?
In total, 12% of UK oat milk drinkers say they like essential Waitrose Oat. However, in actuality, among the 55% of UK respondents who know essential Waitrose Oat, 22% of people like the brand.
What is the usage share of essential Waitrose Oat in the UK?
All in all, 12% of oat milk drinkers in the UK use essential Waitrose Oat. That means, of the 55% who know the brand, 22% use them.
How loyal are the drinkers of essential Waitrose Oat?
Around 7% of oat milk drinkers in the UK say they are likely to use essential Waitrose Oat again. Set in relation to the 12% usage share of the brand, this means that 58% of their drinkers show loyalty to the brand.
What's the buzz around essential Waitrose Oat in the UK?
In October 2022, about 7% of UK oat milk drinkers had heard about essential Waitrose Oat in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around essential Waitrose Oat in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
