Kirstys brand profile in the UK 2022
When it comes to frozen pizza eaters, brand awareness of Kirstys is at 20% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kirstys in the UK?
In total, 3% of UK frozen pizza eaters say they like Kirstys. However, in actuality, among the 20% of UK respondents who know Kirstys, 15% of people like the brand.
What is the usage share of Kirstys in the UK?
All in all, 2% of frozen pizza eaters in the UK use Kirstys. That means, of the 20% who know the brand, 10% use them.
How loyal are the customers of Kirstys?
Around 2% of frozen pizza eaters in the UK say they are likely to use Kirstys again. Set in relation to the 2% usage share of the brand, this means that 100% of their customers show loyalty to the brand.
What's the buzz around Kirstys in the UK?
In October 2022, about 1% of UK frozen pizza eaters had heard about Kirstys in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Kirstys in the UK.
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