JÖRD brand profile in the UK 2022
How high is the brand awareness of JÖRD in the UK?
When it comes to oat milk drinkers, brand awareness of JÖRD is at 30% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is JÖRD in the UK?
In total, 9% of UK oat milk drinkers say they like JÖRD. However, in actuality, among the 30% of UK respondents who know JÖRD, 30% of people like the brand.
What is the usage share of JÖRD in the UK?
All in all, 7% of oat milk drinkers in the UK use JÖRD. That means, of the 30% who know the brand, 23% use them.
How loyal are the drinkers of JÖRD?
Around 4% of oat milk drinkers in the UK say they are likely to use JÖRD again. Set in relation to the 7% usage share of the brand, this means that 57% of their drinkers show loyalty to the brand.
What's the buzz around JÖRD in the UK?
In October 2022, about 7% of UK oat milk drinkers had heard about JÖRD in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around JÖRD in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to oat milk drinkers, brand awareness of JÖRD is at 30% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is JÖRD in the UK?
In total, 9% of UK oat milk drinkers say they like JÖRD. However, in actuality, among the 30% of UK respondents who know JÖRD, 30% of people like the brand.
What is the usage share of JÖRD in the UK?
All in all, 7% of oat milk drinkers in the UK use JÖRD. That means, of the 30% who know the brand, 23% use them.
How loyal are the drinkers of JÖRD?
Around 4% of oat milk drinkers in the UK say they are likely to use JÖRD again. Set in relation to the 7% usage share of the brand, this means that 57% of their drinkers show loyalty to the brand.
What's the buzz around JÖRD in the UK?
In October 2022, about 7% of UK oat milk drinkers had heard about JÖRD in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around JÖRD in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
