The Gym Kitchen brand profile in the UK 2022
When it comes to frozen pizza eaters, brand awareness of The Gym Kitchen is at 22% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Gym Kitchen in the UK?
In total, 3% of UK frozen pizza eaters say they like The Gym Kitchen. However, in actuality, among the 22% of UK respondents who know The Gym Kitchen, 14% of people like the brand.
What is the usage share of The Gym Kitchen in the UK?
All in all, 3% of frozen pizza eaters in the UK use The Gym Kitchen. That means, of the 22% who know the brand, 14% use them.
How loyal are the customers of The Gym Kitchen?
Around 2% of frozen pizza eaters in the UK say they are likely to use The Gym Kitchen again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around The Gym Kitchen in the UK?
In October 2022, about 3% of UK frozen pizza eaters had heard about The Gym Kitchen in the media, on social media, or in advertising over the past three months. Of the 22% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around The Gym Kitchen in the UK.
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