Hennessy brand profile in the United States 2022
How high is the brand awareness of Hennessy in the United States?
When it comes to spirits drinkers, brand awareness of Hennessy is at 84% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hennessy in the United States?
In total, 28% of U.S. spirits drinkers say they like Hennessy. However, in actuality, among the 84% of U.S. respondents who know Hennessy, 33% of people like the brand.
What is the usage share of Hennessy in the United States?
All in all, 23% of spirits drinkers in the United States use Hennessy. That means, of the 84% who know the brand, 27% use them.
How loyal are the drinkers of Hennessy?
Around 18% of spirits drinkers in the United States say they are likely to use Hennessy again. Set in relation to the 23% usage share of the brand, this means that 78% of their drinkers show loyalty to the brand.
What's the buzz around Hennessy in the United States?
In October 2022, about 18% of U.S. spirits drinkers had heard about Hennessy in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Hennessy in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Hennessy is at 84% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hennessy in the United States?
In total, 28% of U.S. spirits drinkers say they like Hennessy. However, in actuality, among the 84% of U.S. respondents who know Hennessy, 33% of people like the brand.
What is the usage share of Hennessy in the United States?
All in all, 23% of spirits drinkers in the United States use Hennessy. That means, of the 84% who know the brand, 27% use them.
How loyal are the drinkers of Hennessy?
Around 18% of spirits drinkers in the United States say they are likely to use Hennessy again. Set in relation to the 23% usage share of the brand, this means that 78% of their drinkers show loyalty to the brand.
What's the buzz around Hennessy in the United States?
In October 2022, about 18% of U.S. spirits drinkers had heard about Hennessy in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Hennessy in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
