Johnnie Walker brand profile in the United States 2022
How high is the brand awareness of Johnnie Walker in the United States?
When it comes to spirits drinkers, brand awareness of Johnnie Walker is at 71% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Johnnie Walker in the United States?
In total, 18% of U.S. spirits drinkers say they like Johnnie Walker. However, in actuality, among the 71% of U.S. respondents who know Johnnie Walker, 25% of people like the brand.
What is the usage share of Johnnie Walker in the United States?
All in all, 13% of spirits drinkers in the United States use Johnnie Walker. That means, of the 71% who know the brand, 18% use them.
How loyal are the drinkers of Johnnie Walker?
Around 11% of spirits drinkers in the United States say they are likely to use Johnnie Walker again. Set in relation to the 13% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.
What's the buzz around Johnnie Walker in the United States?
In October 2022, about 11% of U.S. spirits drinkers had heard about Johnnie Walker in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Johnnie Walker in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Johnnie Walker is at 71% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Johnnie Walker in the United States?
In total, 18% of U.S. spirits drinkers say they like Johnnie Walker. However, in actuality, among the 71% of U.S. respondents who know Johnnie Walker, 25% of people like the brand.
What is the usage share of Johnnie Walker in the United States?
All in all, 13% of spirits drinkers in the United States use Johnnie Walker. That means, of the 71% who know the brand, 18% use them.
How loyal are the drinkers of Johnnie Walker?
Around 11% of spirits drinkers in the United States say they are likely to use Johnnie Walker again. Set in relation to the 13% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.
What's the buzz around Johnnie Walker in the United States?
In October 2022, about 11% of U.S. spirits drinkers had heard about Johnnie Walker in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Johnnie Walker in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
