How high is the brand awareness of Aero in the UK? When it comes to chocolate eaters, brand awareness of Aero is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Aero in the UK? In total, 57% of UK chocolate eaters say they like Aero. However, in actuality, among the 96% of UK respondents who know Aero, 59% of people like the brand.
What is the usage share of Aero in the UK? All in all, 50% of chocolate eaters in the UK use Aero. That means, of the 96% who know the brand, 52% use them.
How loyal are the customers of Aero? Around 43% of chocolate eaters in the UK say they are likely to use Aero again. Set in relation to the 50% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Aero in the UK? In October 2022, about 16% of UK chocolate eaters had heard about Aero in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Aero in the UK.
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Aero brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to chocolate, which of the following brands do you like?
Brand usage: When it comes to chocolate, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to chocolate, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). Aero brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1352645/aero-chocolate-brand-profile-in-the-uk
Statista. "Aero brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2022." Chart. December 13, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1352645/aero-chocolate-brand-profile-in-the-uk
Statista. (2022). Aero brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1352645/aero-chocolate-brand-profile-in-the-uk
Statista. "Aero Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Chocolate Eaters in The Uk in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352645/aero-chocolate-brand-profile-in-the-uk
Statista, Aero brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2022 Statista, https://www.statista.com/forecasts/1352645/aero-chocolate-brand-profile-in-the-uk (last visited December 23, 2024)
Aero brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352645/aero-chocolate-brand-profile-in-the-uk