Malibu brand profile in the United States 2022
How high is the brand awareness of Malibu in the United States?
When it comes to spirits drinkers, brand awareness of Malibu is at 80% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Malibu in the United States?
In total, 27% of U.S. spirits drinkers say they like Malibu. However, in actuality, among the 80% of U.S. respondents who know Malibu, 34% of people like the brand.
What is the usage share of Malibu in the United States?
All in all, 19% of spirits drinkers in the United States use Malibu. That means, of the 80% who know the brand, 24% use them.
How loyal are the drinkers of Malibu?
Around 13% of spirits drinkers in the United States say they are likely to use Malibu again. Set in relation to the 19% usage share of the brand, this means that 68% of their drinkers show loyalty to the brand.
What's the buzz around Malibu in the United States?
In October 2022, about 10% of U.S. spirits drinkers had heard about Malibu in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Malibu in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Malibu is at 80% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Malibu in the United States?
In total, 27% of U.S. spirits drinkers say they like Malibu. However, in actuality, among the 80% of U.S. respondents who know Malibu, 34% of people like the brand.
What is the usage share of Malibu in the United States?
All in all, 19% of spirits drinkers in the United States use Malibu. That means, of the 80% who know the brand, 24% use them.
How loyal are the drinkers of Malibu?
Around 13% of spirits drinkers in the United States say they are likely to use Malibu again. Set in relation to the 19% usage share of the brand, this means that 68% of their drinkers show loyalty to the brand.
What's the buzz around Malibu in the United States?
In October 2022, about 10% of U.S. spirits drinkers had heard about Malibu in the media, on social media, or in advertising over the past three months. Of the 80% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Malibu in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
