Grey Goose Vodka brand profile in the United States 2022
When it comes to spirits drinkers, brand awareness of Grey Goose Vodka is at 82% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Grey Goose Vodka in the United States?
In total, 31% of U.S. spirits drinkers say they like Grey Goose Vodka. However, in actuality, among the 82% of U.S. respondents who know Grey Goose Vodka, 38% of people like the brand.
What is the usage share of Grey Goose Vodka in the United States?
All in all, 23% of spirits drinkers in the United States use Grey Goose Vodka. That means, of the 82% who know the brand, 28% use them.
How loyal are the drinkers of Grey Goose Vodka?
Around 18% of spirits drinkers in the United States say they are likely to use Grey Goose Vodka again. Set in relation to the 23% usage share of the brand, this means that 78% of their drinkers show loyalty to the brand.
What's the buzz around Grey Goose Vodka in the United States?
In October 2022, about 15% of U.S. spirits drinkers had heard about Grey Goose Vodka in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Grey Goose Vodka in the United States.
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