Seagram's brand profile in the United States 2022
How high is the brand awareness of Seagram's in the United States?
When it comes to spirits drinkers, brand awareness of Seagram's is at 77% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Seagram's in the United States?
In total, 21% of U.S. spirits drinkers say they like Seagram's. However, in actuality, among the 77% of U.S. respondents who know Seagram's, 27% of people like the brand.
What is the usage share of Seagram's in the United States?
All in all, 14% of spirits drinkers in the United States use Seagram's. That means, of the 77% who know the brand, 18% use them.
How loyal are the drinkers of Seagram's?
Around 11% of spirits drinkers in the United States say they are likely to use Seagram's again. Set in relation to the 14% usage share of the brand, this means that 79% of their drinkers show loyalty to the brand.
What's the buzz around Seagram's in the United States?
In October 2022, about 11% of U.S. spirits drinkers had heard about Seagram's in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Seagram's in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to spirits drinkers, brand awareness of Seagram's is at 77% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Seagram's in the United States?
In total, 21% of U.S. spirits drinkers say they like Seagram's. However, in actuality, among the 77% of U.S. respondents who know Seagram's, 27% of people like the brand.
What is the usage share of Seagram's in the United States?
All in all, 14% of spirits drinkers in the United States use Seagram's. That means, of the 77% who know the brand, 18% use them.
How loyal are the drinkers of Seagram's?
Around 11% of spirits drinkers in the United States say they are likely to use Seagram's again. Set in relation to the 14% usage share of the brand, this means that 79% of their drinkers show loyalty to the brand.
What's the buzz around Seagram's in the United States?
In October 2022, about 11% of U.S. spirits drinkers had heard about Seagram's in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Seagram's in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
