Mountain Dew brand profile in the United States 2022
How high is the brand awareness of Mountain Dew in the United States?
When it comes to soft drink drinkers, brand awareness of Mountain Dew is at 93% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mountain Dew in the United States?
In total, 43% of U.S. soft drink drinkers say they like Mountain Dew. However, in actuality, among the 93% of U.S. respondents who know Mountain Dew, 46% of people like the brand.
What is the usage share of Mountain Dew in the United States?
All in all, 40% of soft drink drinkers in the United States use Mountain Dew. That means, of the 93% who know the brand, 43% use them.
How loyal are the drinkers of Mountain Dew?
Around 34% of soft drink drinkers in the United States say they are likely to use Mountain Dew again. Set in relation to the 40% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.
What's the buzz around Mountain Dew in the United States?
In October 2022, about 28% of U.S. soft drink drinkers had heard about Mountain Dew in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around Mountain Dew in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to soft drink drinkers, brand awareness of Mountain Dew is at 93% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mountain Dew in the United States?
In total, 43% of U.S. soft drink drinkers say they like Mountain Dew. However, in actuality, among the 93% of U.S. respondents who know Mountain Dew, 46% of people like the brand.
What is the usage share of Mountain Dew in the United States?
All in all, 40% of soft drink drinkers in the United States use Mountain Dew. That means, of the 93% who know the brand, 43% use them.
How loyal are the drinkers of Mountain Dew?
Around 34% of soft drink drinkers in the United States say they are likely to use Mountain Dew again. Set in relation to the 40% usage share of the brand, this means that 85% of their drinkers show loyalty to the brand.
What's the buzz around Mountain Dew in the United States?
In October 2022, about 28% of U.S. soft drink drinkers had heard about Mountain Dew in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around Mountain Dew in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
