DRY brand profile in the United States 2022
How high is the brand awareness of DRY in the United States?
When it comes to soft drink drinkers, brand awareness of DRY is at 24% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is DRY in the United States?
In total, 5% of U.S. soft drink drinkers say they like DRY. However, in actuality, among the 24% of U.S. respondents who know DRY, 21% of people like the brand.
What is the usage share of DRY in the United States?
All in all, 4% of soft drink drinkers in the United States use DRY. That means, of the 24% who know the brand, 17% use them.
How loyal are the drinkers of DRY?
Around 2% of soft drink drinkers in the United States say they are likely to use DRY again. Set in relation to the 4% usage share of the brand, this means that 50% of their drinkers show loyalty to the brand.
What's the buzz around DRY in the United States?
In October 2022, about 4% of U.S. soft drink drinkers had heard about DRY in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around DRY in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to soft drink drinkers, brand awareness of DRY is at 24% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is DRY in the United States?
In total, 5% of U.S. soft drink drinkers say they like DRY. However, in actuality, among the 24% of U.S. respondents who know DRY, 21% of people like the brand.
What is the usage share of DRY in the United States?
All in all, 4% of soft drink drinkers in the United States use DRY. That means, of the 24% who know the brand, 17% use them.
How loyal are the drinkers of DRY?
Around 2% of soft drink drinkers in the United States say they are likely to use DRY again. Set in relation to the 4% usage share of the brand, this means that 50% of their drinkers show loyalty to the brand.
What's the buzz around DRY in the United States?
In October 2022, about 4% of U.S. soft drink drinkers had heard about DRY in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around DRY in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
