Minor Figures brand profile in the United States 2022
When it comes to oat milk drinkers, brand awareness of Minor Figures is at 31% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Minor Figures in the United States?
In total, 11% of U.S. oat milk drinkers say they like Minor Figures. However, in actuality, among the 31% of U.S. respondents who know Minor Figures, 35% of people like the brand.
What is the usage share of Minor Figures in the United States?
All in all, 10% of oat milk drinkers in the United States use Minor Figures. That means, of the 31% who know the brand, 32% use them.
How loyal are the drinkers of Minor Figures?
Around 6% of oat milk drinkers in the United States say they are likely to use Minor Figures again. Set in relation to the 10% usage share of the brand, this means that 60% of their drinkers show loyalty to the brand.
What's the buzz around Minor Figures in the United States?
In October 2022, about 10% of U.S. oat milk drinkers had heard about Minor Figures in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Minor Figures in the United States.
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