Forager Project brand profile in the United States 2022
When it comes to oat milk drinkers, brand awareness of Forager Project is at 35% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Forager Project in the United States?
In total, 10% of U.S. oat milk drinkers say they like Forager Project. However, in actuality, among the 35% of U.S. respondents who know Forager Project, 29% of people like the brand.
What is the usage share of Forager Project in the United States?
All in all, 10% of oat milk drinkers in the United States use Forager Project. That means, of the 35% who know the brand, 29% use them.
How loyal are the drinkers of Forager Project?
Around 6% of oat milk drinkers in the United States say they are likely to use Forager Project again. Set in relation to the 10% usage share of the brand, this means that 60% of their drinkers show loyalty to the brand.
What's the buzz around Forager Project in the United States?
In October 2022, about 11% of U.S. oat milk drinkers had heard about Forager Project in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around Forager Project in the United States.
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