Simply brand profile in the United States 2022
When it comes to soft drink drinkers, brand awareness of Simply is at 54% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Simply in the United States?
In total, 16% of U.S. soft drink drinkers say they like Simply. However, in actuality, among the 54% of U.S. respondents who know Simply, 30% of people like the brand.
What is the usage share of Simply in the United States?
All in all, 13% of soft drink drinkers in the United States use Simply. That means, of the 54% who know the brand, 24% use them.
How loyal are the drinkers of Simply?
Around 10% of soft drink drinkers in the United States say they are likely to use Simply again. Set in relation to the 13% usage share of the brand, this means that 77% of their drinkers show loyalty to the brand.
What's the buzz around Simply in the United States?
In October 2022, about 6% of U.S. soft drink drinkers had heard about Simply in the media, on social media, or in advertising over the past three months. Of the 54% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Simply in the United States.
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