Good Karma brand profile in the United States 2022
When it comes to oat milk drinkers, brand awareness of Good Karma is at 44% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Good Karma in the United States?
In total, 15% of U.S. oat milk drinkers say they like Good Karma. However, in actuality, among the 44% of U.S. respondents who know Good Karma, 34% of people like the brand.
What is the usage share of Good Karma in the United States?
All in all, 15% of oat milk drinkers in the United States use Good Karma. That means, of the 44% who know the brand, 34% use them.
How loyal are the drinkers of Good Karma?
Around 10% of oat milk drinkers in the United States say they are likely to use Good Karma again. Set in relation to the 15% usage share of the brand, this means that 67% of their drinkers show loyalty to the brand.
What's the buzz around Good Karma in the United States?
In October 2022, about 15% of U.S. oat milk drinkers had heard about Good Karma in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 34%, meaning at the time of the survey there's some buzz around Good Karma in the United States.
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