A&W brand profile in the United States 2022
How high is the brand awareness of A&W in the United States?
When it comes to soft drink drinkers, brand awareness of A&W is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is A&W in the United States?
In total, 39% of U.S. soft drink drinkers say they like A&W. However, in actuality, among the 88% of U.S. respondents who know A&W, 44% of people like the brand.
What is the usage share of A&W in the United States?
All in all, 30% of soft drink drinkers in the United States use A&W. That means, of the 88% who know the brand, 34% use them.
How loyal are the drinkers of A&W?
Around 24% of soft drink drinkers in the United States say they are likely to use A&W again. Set in relation to the 30% usage share of the brand, this means that 80% of their drinkers show loyalty to the brand.
What's the buzz around A&W in the United States?
In October 2022, about 16% of U.S. soft drink drinkers had heard about A&W in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around A&W in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to soft drink drinkers, brand awareness of A&W is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is A&W in the United States?
In total, 39% of U.S. soft drink drinkers say they like A&W. However, in actuality, among the 88% of U.S. respondents who know A&W, 44% of people like the brand.
What is the usage share of A&W in the United States?
All in all, 30% of soft drink drinkers in the United States use A&W. That means, of the 88% who know the brand, 34% use them.
How loyal are the drinkers of A&W?
Around 24% of soft drink drinkers in the United States say they are likely to use A&W again. Set in relation to the 30% usage share of the brand, this means that 80% of their drinkers show loyalty to the brand.
What's the buzz around A&W in the United States?
In October 2022, about 16% of U.S. soft drink drinkers had heard about A&W in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around A&W in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
