Oatly brand profile in the United States 2022
How high is the brand awareness of Oatly in the United States?
When it comes to oat milk drinkers, brand awareness of Oatly is at 54% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Oatly in the United States?
In total, 22% of U.S. oat milk drinkers say they like Oatly. However, in actuality, among the 54% of U.S. respondents who know Oatly, 41% of people like the brand.
What is the usage share of Oatly in the United States?
All in all, 21% of oat milk drinkers in the United States use Oatly. That means, of the 54% who know the brand, 39% use them.
How loyal are the drinkers of Oatly?
Around 16% of oat milk drinkers in the United States say they are likely to use Oatly again. Set in relation to the 21% usage share of the brand, this means that 76% of their drinkers show loyalty to the brand.
What's the buzz around Oatly in the United States?
In October 2022, about 15% of U.S. oat milk drinkers had heard about Oatly in the media, on social media, or in advertising over the past three months. Of the 54% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Oatly in the United States.
Millennials lead the Brand KPI rankings for Oatly in the U.S.
The high brand awareness of Oatly is driven mostly by Millennials and Generation Z. Overall Oatly scores the highest brand KPI scores with Millennials. Comparing the most important life values of consumers who drink or don’t drink Oatly oat milk reveals more differences between these groups. For example, being successful ranks much higher among Oatly consumers than with non-consumers in the U.S.
When it comes to oat milk drinkers, brand awareness of Oatly is at 54% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Oatly in the United States?
In total, 22% of U.S. oat milk drinkers say they like Oatly. However, in actuality, among the 54% of U.S. respondents who know Oatly, 41% of people like the brand.
What is the usage share of Oatly in the United States?
All in all, 21% of oat milk drinkers in the United States use Oatly. That means, of the 54% who know the brand, 39% use them.
How loyal are the drinkers of Oatly?
Around 16% of oat milk drinkers in the United States say they are likely to use Oatly again. Set in relation to the 21% usage share of the brand, this means that 76% of their drinkers show loyalty to the brand.
What's the buzz around Oatly in the United States?
In October 2022, about 15% of U.S. oat milk drinkers had heard about Oatly in the media, on social media, or in advertising over the past three months. Of the 54% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Oatly in the United States.
Millennials lead the Brand KPI rankings for Oatly in the U.S.
The high brand awareness of Oatly is driven mostly by Millennials and Generation Z. Overall Oatly scores the highest brand KPI scores with Millennials. Comparing the most important life values of consumers who drink or don’t drink Oatly oat milk reveals more differences between these groups. For example, being successful ranks much higher among Oatly consumers than with non-consumers in the U.S.
