Alpro brand profile in the United States 2022
When it comes to oat milk drinkers, brand awareness of Alpro is at 36% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Alpro in the United States?
In total, 11% of U.S. oat milk drinkers say they like Alpro. However, in actuality, among the 36% of U.S. respondents who know Alpro, 31% of people like the brand.
What is the usage share of Alpro in the United States?
All in all, 11% of oat milk drinkers in the United States use Alpro. That means, of the 36% who know the brand, 31% use them.
How loyal are the drinkers of Alpro?
Around 9% of oat milk drinkers in the United States say they are likely to use Alpro again. Set in relation to the 11% usage share of the brand, this means that 82% of their drinkers show loyalty to the brand.
What's the buzz around Alpro in the United States?
In October 2022, about 13% of U.S. oat milk drinkers had heard about Alpro in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 36%, meaning at the time of the survey there's some buzz around Alpro in the United States.
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