Ripple brand profile in the United States 2022
When it comes to oat milk drinkers, brand awareness of Ripple is at 39% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ripple in the United States?
In total, 10% of U.S. oat milk drinkers say they like Ripple. However, in actuality, among the 39% of U.S. respondents who know Ripple, 26% of people like the brand.
What is the usage share of Ripple in the United States?
All in all, 8% of oat milk drinkers in the United States use Ripple. That means, of the 39% who know the brand, 21% use them.
How loyal are the drinkers of Ripple?
Around 5% of oat milk drinkers in the United States say they are likely to use Ripple again. Set in relation to the 8% usage share of the brand, this means that 62% of their drinkers show loyalty to the brand.
What's the buzz around Ripple in the United States?
In October 2022, about 8% of U.S. oat milk drinkers had heard about Ripple in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Ripple in the United States.
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