Schweppes brand profile in the United States 2022
When it comes to soft drink drinkers, brand awareness of Schweppes is at 71% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Schweppes in the United States?
In total, 21% of U.S. soft drink drinkers say they like Schweppes. However, in actuality, among the 71% of U.S. respondents who know Schweppes, 30% of people like the brand.
What is the usage share of Schweppes in the United States?
All in all, 16% of soft drink drinkers in the United States use Schweppes. That means, of the 71% who know the brand, 23% use them.
How loyal are the drinkers of Schweppes?
Around 12% of soft drink drinkers in the United States say they are likely to use Schweppes again. Set in relation to the 16% usage share of the brand, this means that 75% of their drinkers show loyalty to the brand.
What's the buzz around Schweppes in the United States?
In October 2022, about 8% of U.S. soft drink drinkers had heard about Schweppes in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Schweppes in the United States.
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