Sprite brand profile in the United States 2022
How high is the brand awareness of Sprite in the United States?
When it comes to soft drink drinkers, brand awareness of Sprite is at 94% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sprite in the United States?
In total, 51% of U.S. soft drink drinkers say they like Sprite. However, in actuality, among the 94% of U.S. respondents who know Sprite, 54% of people like the brand.
What is the usage share of Sprite in the United States?
All in all, 47% of soft drink drinkers in the United States use Sprite. That means, of the 94% who know the brand, 50% use them.
How loyal are the drinkers of Sprite?
Around 39% of soft drink drinkers in the United States say they are likely to use Sprite again. Set in relation to the 47% usage share of the brand, this means that 83% of their drinkers show loyalty to the brand.
What's the buzz around Sprite in the United States?
In October 2022, about 24% of U.S. soft drink drinkers had heard about Sprite in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Sprite in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to soft drink drinkers, brand awareness of Sprite is at 94% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sprite in the United States?
In total, 51% of U.S. soft drink drinkers say they like Sprite. However, in actuality, among the 94% of U.S. respondents who know Sprite, 54% of people like the brand.
What is the usage share of Sprite in the United States?
All in all, 47% of soft drink drinkers in the United States use Sprite. That means, of the 94% who know the brand, 50% use them.
How loyal are the drinkers of Sprite?
Around 39% of soft drink drinkers in the United States say they are likely to use Sprite again. Set in relation to the 47% usage share of the brand, this means that 83% of their drinkers show loyalty to the brand.
What's the buzz around Sprite in the United States?
In October 2022, about 24% of U.S. soft drink drinkers had heard about Sprite in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Sprite in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
