Bai brand profile in the United States 2022
How high is the brand awareness of Bai in the United States?
When it comes to soft drink drinkers, brand awareness of Bai is at 52% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bai in the United States?
In total, 12% of U.S. soft drink drinkers say they like Bai. However, in actuality, among the 52% of U.S. respondents who know Bai, 23% of people like the brand.
What is the usage share of Bai in the United States?
All in all, 11% of soft drink drinkers in the United States use Bai. That means, of the 52% who know the brand, 21% use them.
How loyal are the drinkers of Bai?
Around 7% of soft drink drinkers in the United States say they are likely to use Bai again. Set in relation to the 11% usage share of the brand, this means that 64% of their drinkers show loyalty to the brand.
What's the buzz around Bai in the United States?
In October 2022, about 10% of U.S. soft drink drinkers had heard about Bai in the media, on social media, or in advertising over the past three months. Of the 52% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Bai in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to soft drink drinkers, brand awareness of Bai is at 52% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bai in the United States?
In total, 12% of U.S. soft drink drinkers say they like Bai. However, in actuality, among the 52% of U.S. respondents who know Bai, 23% of people like the brand.
What is the usage share of Bai in the United States?
All in all, 11% of soft drink drinkers in the United States use Bai. That means, of the 52% who know the brand, 21% use them.
How loyal are the drinkers of Bai?
Around 7% of soft drink drinkers in the United States say they are likely to use Bai again. Set in relation to the 11% usage share of the brand, this means that 64% of their drinkers show loyalty to the brand.
What's the buzz around Bai in the United States?
In October 2022, about 10% of U.S. soft drink drinkers had heard about Bai in the media, on social media, or in advertising over the past three months. Of the 52% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Bai in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
