Planet Oat brand profile in the United States 2022
How high is the brand awareness of Planet Oat in the United States?
When it comes to oat milk drinkers, brand awareness of Planet Oat is at 59% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Planet Oat in the United States?
In total, 21% of U.S. oat milk drinkers say they like Planet Oat. However, in actuality, among the 59% of U.S. respondents who know Planet Oat, 36% of people like the brand.
What is the usage share of Planet Oat in the United States?
All in all, 20% of oat milk drinkers in the United States use Planet Oat. That means, of the 59% who know the brand, 34% use them.
How loyal are the drinkers of Planet Oat?
Around 16% of oat milk drinkers in the United States say they are likely to use Planet Oat again. Set in relation to the 20% usage share of the brand, this means that 80% of their drinkers show loyalty to the brand.
What's the buzz around Planet Oat in the United States?
In October 2022, about 15% of U.S. oat milk drinkers had heard about Planet Oat in the media, on social media, or in advertising over the past three months. Of the 59% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Planet Oat in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to oat milk drinkers, brand awareness of Planet Oat is at 59% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Planet Oat in the United States?
In total, 21% of U.S. oat milk drinkers say they like Planet Oat. However, in actuality, among the 59% of U.S. respondents who know Planet Oat, 36% of people like the brand.
What is the usage share of Planet Oat in the United States?
All in all, 20% of oat milk drinkers in the United States use Planet Oat. That means, of the 59% who know the brand, 34% use them.
How loyal are the drinkers of Planet Oat?
Around 16% of oat milk drinkers in the United States say they are likely to use Planet Oat again. Set in relation to the 20% usage share of the brand, this means that 80% of their drinkers show loyalty to the brand.
What's the buzz around Planet Oat in the United States?
In October 2022, about 15% of U.S. oat milk drinkers had heard about Planet Oat in the media, on social media, or in advertising over the past three months. Of the 59% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Planet Oat in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
