Palermo's brand profile in the United States 2022
When it comes to frozen pizza eaters, brand awareness of Palermo's is at 40% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Palermo's in the United States?
In total, 8% of U.S. frozen pizza eaters say they like Palermo's. However, in actuality, among the 40% of U.S. respondents who know Palermo's, 20% of people like the brand.
What is the usage share of Palermo's in the United States?
All in all, 6% of frozen pizza eaters in the United States use Palermo's. That means, of the 40% who know the brand, 15% use them.
How loyal are the customers of Palermo's?
Around 4% of frozen pizza eaters in the United States say they are likely to use Palermo's again. Set in relation to the 6% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Palermo's in the United States?
In October 2022, about 4% of U.S. frozen pizza eaters had heard about Palermo's in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Palermo's in the United States.
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