Mooala brand profile in the United States 2022
When it comes to oat milk drinkers, brand awareness of Mooala is at 44% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Mooala in the United States?
In total, 10% of U.S. oat milk drinkers say they like Mooala. However, in actuality, among the 44% of U.S. respondents who know Mooala, 23% of people like the brand.
What is the usage share of Mooala in the United States?
All in all, 10% of oat milk drinkers in the United States use Mooala. That means, of the 44% who know the brand, 23% use them.
How loyal are the drinkers of Mooala?
Around 7% of oat milk drinkers in the United States say they are likely to use Mooala again. Set in relation to the 10% usage share of the brand, this means that 70% of their drinkers show loyalty to the brand.
What's the buzz around Mooala in the United States?
In October 2022, about 11% of U.S. oat milk drinkers had heard about Mooala in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around Mooala in the United States.
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