Califia Farms brand profile in the United States 2022
How high is the brand awareness of Califia Farms in the United States?
When it comes to oat milk drinkers, brand awareness of Califia Farms is at 53% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Califia Farms in the United States?
In total, 21% of U.S. oat milk drinkers say they like Califia Farms. However, in actuality, among the 53% of U.S. respondents who know Califia Farms, 40% of people like the brand.
What is the usage share of Califia Farms in the United States?
All in all, 18% of oat milk drinkers in the United States use Califia Farms. That means, of the 53% who know the brand, 34% use them.
How loyal are the drinkers of Califia Farms?
Around 15% of oat milk drinkers in the United States say they are likely to use Califia Farms again. Set in relation to the 18% usage share of the brand, this means that 83% of their drinkers show loyalty to the brand.
What's the buzz around Califia Farms in the United States?
In October 2022, about 19% of U.S. oat milk drinkers had heard about Califia Farms in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 36%, meaning at the time of the survey there's some buzz around Califia Farms in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to oat milk drinkers, brand awareness of Califia Farms is at 53% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Califia Farms in the United States?
In total, 21% of U.S. oat milk drinkers say they like Califia Farms. However, in actuality, among the 53% of U.S. respondents who know Califia Farms, 40% of people like the brand.
What is the usage share of Califia Farms in the United States?
All in all, 18% of oat milk drinkers in the United States use Califia Farms. That means, of the 53% who know the brand, 34% use them.
How loyal are the drinkers of Califia Farms?
Around 15% of oat milk drinkers in the United States say they are likely to use Califia Farms again. Set in relation to the 18% usage share of the brand, this means that 83% of their drinkers show loyalty to the brand.
What's the buzz around Califia Farms in the United States?
In October 2022, about 19% of U.S. oat milk drinkers had heard about Califia Farms in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 36%, meaning at the time of the survey there's some buzz around Califia Farms in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
