DiGiorno brand profile in the United States 2022
How high is the brand awareness of DiGiorno in the United States?
When it comes to frozen pizza eaters, brand awareness of DiGiorno is at 87% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is DiGiorno in the United States?
In total, 58% of U.S. frozen pizza eaters say they like DiGiorno. However, in actuality, among the 87% of U.S. respondents who know DiGiorno, 67% of people like the brand.
What is the usage share of DiGiorno in the United States?
All in all, 53% of frozen pizza eaters in the United States use DiGiorno. That means, of the 87% who know the brand, 61% use them.
How loyal are the customers of DiGiorno?
Around 46% of frozen pizza eaters in the United States say they are likely to use DiGiorno again. Set in relation to the 53% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around DiGiorno in the United States?
In October 2022, about 38% of U.S. frozen pizza eaters had heard about DiGiorno in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 44%, meaning at the time of the survey there's some buzz around DiGiorno in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to frozen pizza eaters, brand awareness of DiGiorno is at 87% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is DiGiorno in the United States?
In total, 58% of U.S. frozen pizza eaters say they like DiGiorno. However, in actuality, among the 87% of U.S. respondents who know DiGiorno, 67% of people like the brand.
What is the usage share of DiGiorno in the United States?
All in all, 53% of frozen pizza eaters in the United States use DiGiorno. That means, of the 87% who know the brand, 61% use them.
How loyal are the customers of DiGiorno?
Around 46% of frozen pizza eaters in the United States say they are likely to use DiGiorno again. Set in relation to the 53% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around DiGiorno in the United States?
In October 2022, about 38% of U.S. frozen pizza eaters had heard about DiGiorno in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 44%, meaning at the time of the survey there's some buzz around DiGiorno in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
