Crunch brand profile in the United States 2022
How high is the brand awareness of Crunch in the United States?
When it comes to chocolate eaters, brand awareness of Crunch is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Crunch in the United States?
In total, 49% of U.S. chocolate eaters say they like Crunch. However, in actuality, among the 90% of U.S. respondents who know Crunch, 54% of people like the brand.
What is the usage share of Crunch in the United States?
All in all, 42% of chocolate eaters in the United States use Crunch. That means, of the 90% who know the brand, 47% use them.
How loyal are the customers of Crunch?
Around 34% of chocolate eaters in the United States say they are likely to use Crunch again. Set in relation to the 42% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Crunch in the United States?
In October 2022, about 26% of U.S. chocolate eaters had heard about Crunch in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Crunch in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to chocolate eaters, brand awareness of Crunch is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Crunch in the United States?
In total, 49% of U.S. chocolate eaters say they like Crunch. However, in actuality, among the 90% of U.S. respondents who know Crunch, 54% of people like the brand.
What is the usage share of Crunch in the United States?
All in all, 42% of chocolate eaters in the United States use Crunch. That means, of the 90% who know the brand, 47% use them.
How loyal are the customers of Crunch?
Around 34% of chocolate eaters in the United States say they are likely to use Crunch again. Set in relation to the 42% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Crunch in the United States?
In October 2022, about 26% of U.S. chocolate eaters had heard about Crunch in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Crunch in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
