Tony's brand profile in the United States 2022
When it comes to frozen pizza eaters, brand awareness of Tony's is at 82% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tony's in the United States?
In total, 31% of U.S. frozen pizza eaters say they like Tony's. However, in actuality, among the 82% of U.S. respondents who know Tony's, 38% of people like the brand.
What is the usage share of Tony's in the United States?
All in all, 24% of frozen pizza eaters in the United States use Tony's. That means, of the 82% who know the brand, 29% use them.
How loyal are the customers of Tony's?
Around 19% of frozen pizza eaters in the United States say they are likely to use Tony's again. Set in relation to the 24% usage share of the brand, this means that 79% of their customers show loyalty to the brand.
What's the buzz around Tony's in the United States?
In October 2022, about 11% of U.S. frozen pizza eaters had heard about Tony's in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Tony's in the United States.
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