Kinder brand profile in the United States 2022
How high is the brand awareness of Kinder in the United States?
When it comes to chocolate eaters, brand awareness of Kinder is at 65% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kinder in the United States?
In total, 23% of U.S. chocolate eaters say they like Kinder. However, in actuality, among the 65% of U.S. respondents who know Kinder, 35% of people like the brand.
What is the usage share of Kinder in the United States?
All in all, 20% of chocolate eaters in the United States use Kinder. That means, of the 65% who know the brand, 31% use them.
How loyal are the customers of Kinder?
Around 15% of chocolate eaters in the United States say they are likely to use Kinder again. Set in relation to the 20% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Kinder in the United States?
In October 2022, about 14% of U.S. chocolate eaters had heard about Kinder in the media, on social media, or in advertising over the past three months. Of the 65% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Kinder in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to chocolate eaters, brand awareness of Kinder is at 65% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kinder in the United States?
In total, 23% of U.S. chocolate eaters say they like Kinder. However, in actuality, among the 65% of U.S. respondents who know Kinder, 35% of people like the brand.
What is the usage share of Kinder in the United States?
All in all, 20% of chocolate eaters in the United States use Kinder. That means, of the 65% who know the brand, 31% use them.
How loyal are the customers of Kinder?
Around 15% of chocolate eaters in the United States say they are likely to use Kinder again. Set in relation to the 20% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Kinder in the United States?
In October 2022, about 14% of U.S. chocolate eaters had heard about Kinder in the media, on social media, or in advertising over the past three months. Of the 65% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Kinder in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
