How high is the brand awareness of Hu in the United States? When it comes to chocolate eaters, brand awareness of Hu is at 22% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hu in the United States? In total, 6% of U.S. chocolate eaters say they like Hu. However, in actuality, among the 22% of U.S. respondents who know Hu, 27% of people like the brand.
What is the usage share of Hu in the United States? All in all, 5% of chocolate eaters in the United States use Hu. That means, of the 22% who know the brand, 23% use them.
How loyal are the customers of Hu? Around 2% of chocolate eaters in the United States say they are likely to use Hu again. Set in relation to the 5% usage share of the brand, this means that 40% of their customers show loyalty to the brand.
What's the buzz around Hu in the United States? In October 2022, about 4% of U.S. chocolate eaters had heard about Hu in the media, on social media, or in advertising over the past three months. Of the 22% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Hu in the United States.
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Hu brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to chocolate, which of the following brands do you like?
Brand usage: When it comes to chocolate, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to chocolate, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). Hu brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the United States in 2022 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/forecasts/1352584/hu-chocolate-brand-profile-in-the-united-states
Statista. "Hu brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the United States in 2022." Chart. December 13, 2022. Statista. Accessed September 27, 2024. https://www.statista.com/forecasts/1352584/hu-chocolate-brand-profile-in-the-united-states
Statista. (2022). Hu brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the United States in 2022. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/forecasts/1352584/hu-chocolate-brand-profile-in-the-united-states
Statista. "Hu Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Chocolate Eaters in The United States in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352584/hu-chocolate-brand-profile-in-the-united-states
Statista, Hu brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the United States in 2022 Statista, https://www.statista.com/forecasts/1352584/hu-chocolate-brand-profile-in-the-united-states (last visited September 27, 2024)
Hu brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the United States in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352584/hu-chocolate-brand-profile-in-the-united-states