Lily's brand profile in the United States 2022
How high is the brand awareness of Lily's in the United States?
When it comes to chocolate eaters, brand awareness of Lily's is at 30% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lily's in the United States?
In total, 8% of U.S. chocolate eaters say they like Lily's. However, in actuality, among the 30% of U.S. respondents who know Lily's, 27% of people like the brand.
What is the usage share of Lily's in the United States?
All in all, 7% of chocolate eaters in the United States use Lily's. That means, of the 30% who know the brand, 23% use them.
How loyal are the customers of Lily's?
Around 5% of chocolate eaters in the United States say they are likely to use Lily's again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Lily's in the United States?
In October 2022, about 5% of U.S. chocolate eaters had heard about Lily's in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Lily's in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to chocolate eaters, brand awareness of Lily's is at 30% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lily's in the United States?
In total, 8% of U.S. chocolate eaters say they like Lily's. However, in actuality, among the 30% of U.S. respondents who know Lily's, 27% of people like the brand.
What is the usage share of Lily's in the United States?
All in all, 7% of chocolate eaters in the United States use Lily's. That means, of the 30% who know the brand, 23% use them.
How loyal are the customers of Lily's?
Around 5% of chocolate eaters in the United States say they are likely to use Lily's again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Lily's in the United States?
In October 2022, about 5% of U.S. chocolate eaters had heard about Lily's in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Lily's in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
