CAULIPOWER brand profile in the United States 2022
When it comes to frozen pizza eaters, brand awareness of CAULIPOWER is at 32% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is CAULIPOWER in the United States?
In total, 11% of U.S. frozen pizza eaters say they like CAULIPOWER. However, in actuality, among the 32% of U.S. respondents who know CAULIPOWER, 34% of people like the brand.
What is the usage share of CAULIPOWER in the United States?
All in all, 10% of frozen pizza eaters in the United States use CAULIPOWER. That means, of the 32% who know the brand, 31% use them.
How loyal are the customers of CAULIPOWER?
Around 7% of frozen pizza eaters in the United States say they are likely to use CAULIPOWER again. Set in relation to the 10% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around CAULIPOWER in the United States?
In October 2022, about 10% of U.S. frozen pizza eaters had heard about CAULIPOWER in the media, on social media, or in advertising over the past three months. Of the 32% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around CAULIPOWER in the United States.
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