Cadbury brand profile in the United States 2022
How high is the brand awareness of Cadbury in the United States?
When it comes to chocolate eaters, brand awareness of Cadbury is at 75% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cadbury in the United States?
In total, 40% of U.S. chocolate eaters say they like Cadbury. However, in actuality, among the 75% of U.S. respondents who know Cadbury, 53% of people like the brand.
What is the usage share of Cadbury in the United States?
All in all, 26% of chocolate eaters in the United States use Cadbury. That means, of the 75% who know the brand, 35% use them.
How loyal are the customers of Cadbury?
Around 23% of chocolate eaters in the United States say they are likely to use Cadbury again. Set in relation to the 26% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Cadbury in the United States?
In October 2022, about 22% of U.S. chocolate eaters had heard about Cadbury in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Cadbury in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to chocolate eaters, brand awareness of Cadbury is at 75% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cadbury in the United States?
In total, 40% of U.S. chocolate eaters say they like Cadbury. However, in actuality, among the 75% of U.S. respondents who know Cadbury, 53% of people like the brand.
What is the usage share of Cadbury in the United States?
All in all, 26% of chocolate eaters in the United States use Cadbury. That means, of the 75% who know the brand, 35% use them.
How loyal are the customers of Cadbury?
Around 23% of chocolate eaters in the United States say they are likely to use Cadbury again. Set in relation to the 26% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Cadbury in the United States?
In October 2022, about 22% of U.S. chocolate eaters had heard about Cadbury in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Cadbury in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
