Dove Chocolate brand profile in the United States 2022
How high is the brand awareness of Dove Chocolate in the United States?
When it comes to chocolate eaters, brand awareness of Dove Chocolate is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dove Chocolate in the United States?
In total, 55% of U.S. chocolate eaters say they like Dove Chocolate. However, in actuality, among the 88% of U.S. respondents who know Dove Chocolate, 62% of people like the brand.
What is the usage share of Dove Chocolate in the United States?
All in all, 44% of chocolate eaters in the United States use Dove Chocolate. That means, of the 88% who know the brand, 50% use them.
How loyal are the customers of Dove Chocolate?
Around 37% of chocolate eaters in the United States say they are likely to use Dove Chocolate again. Set in relation to the 44% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around Dove Chocolate in the United States?
In October 2022, about 31% of U.S. chocolate eaters had heard about Dove Chocolate in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 35%, meaning at the time of the survey there's some buzz around Dove Chocolate in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to chocolate eaters, brand awareness of Dove Chocolate is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dove Chocolate in the United States?
In total, 55% of U.S. chocolate eaters say they like Dove Chocolate. However, in actuality, among the 88% of U.S. respondents who know Dove Chocolate, 62% of people like the brand.
What is the usage share of Dove Chocolate in the United States?
All in all, 44% of chocolate eaters in the United States use Dove Chocolate. That means, of the 88% who know the brand, 50% use them.
How loyal are the customers of Dove Chocolate?
Around 37% of chocolate eaters in the United States say they are likely to use Dove Chocolate again. Set in relation to the 44% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around Dove Chocolate in the United States?
In October 2022, about 31% of U.S. chocolate eaters had heard about Dove Chocolate in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 35%, meaning at the time of the survey there's some buzz around Dove Chocolate in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
