Theo Chocolate brand profile in the United States 2022
When it comes to chocolate eaters, brand awareness of Theo Chocolate is at 26% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Theo Chocolate in the United States?
In total, 5% of U.S. chocolate eaters say they like Theo Chocolate. However, in actuality, among the 26% of U.S. respondents who know Theo Chocolate, 19% of people like the brand.
What is the usage share of Theo Chocolate in the United States?
All in all, 4% of chocolate eaters in the United States use Theo Chocolate. That means, of the 26% who know the brand, 15% use them.
How loyal are the customers of Theo Chocolate?
Around 3% of chocolate eaters in the United States say they are likely to use Theo Chocolate again. Set in relation to the 4% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Theo Chocolate in the United States?
In October 2022, about 4% of U.S. chocolate eaters had heard about Theo Chocolate in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Theo Chocolate in the United States.
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