Sam's Choice brand profile in the United States 2022
When it comes to frozen pizza eaters, brand awareness of Sam's Choice is at 46% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sam's Choice in the United States?
In total, 13% of U.S. frozen pizza eaters say they like Sam's Choice. However, in actuality, among the 46% of U.S. respondents who know Sam's Choice, 28% of people like the brand.
What is the usage share of Sam's Choice in the United States?
All in all, 11% of frozen pizza eaters in the United States use Sam's Choice. That means, of the 46% who know the brand, 24% use them.
How loyal are the customers of Sam's Choice?
Around 9% of frozen pizza eaters in the United States say they are likely to use Sam's Choice again. Set in relation to the 11% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Sam's Choice in the United States?
In October 2022, about 5% of U.S. frozen pizza eaters had heard about Sam's Choice in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Sam's Choice in the United States.
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